Bangkok, Thailand — Global IT leader Wipro and Thailand-based artificial intelligence company SIAM.AI have joined forces to revolutionize Thailand’s tourism industry with advanced AI-driven solutions. The strategic collaboration aims to enhance traveler experiences, streamline operations, and boost the country’s tourism economy, aligning with Thailand’s growing ambitions to be a leading smart tourism hub in Southeast Asia.

A Tech-Forward Move for Tourism

Thailand, renowned for its vibrant culture, pristine beaches, and world-class hospitality, is now embracing AI to take tourism to the next level. Wipro, a global technology powerhouse, and SIAM.AI, a rising AI specialist, will integrate data-driven insights, predictive analytics, and machine learning models to address key challenges in the sector, such as crowd management, personalized travel recommendations, and improved service efficiency.

The AI-powered tools will provide:

• Personalized Tourist Experiences: Visitors will receive customized itineraries, hotel recommendations, and local activity suggestions tailored to their preferences and behaviors.
• Real-Time Analytics: Predictive AI models will help manage tourist inflows, optimize resource allocation, and reduce overcrowding in popular destinations like Bangkok, Phuket, and Chiang Mai.
• Sustainability Solutions: The technology will focus on promoting eco-friendly tourism through efficient energy management and waste reduction insights.

Wipro’s decades of expertise in AI and digital transformation, coupled with SIAM.AI’s deep local knowledge, provide a strong foundation for a seamless integration of technology across the tourism sector.

A Boost for Thailand’s Economy

As Thailand recovers from the pandemic’s impact on global tourism, the government is pushing for innovation to attract international visitors. The deployment of AI will not only elevate the tourist experience but also support local businesses, hotels, and tour operators.

Speaking on the partnership, Anil Sethi, Managing Director of Wipro Thailand, said:
“We are excited to partner with SIAM.AI to empower Thailand’s tourism industry. AI will not only deliver personalized experiences for visitors but also ensure sustainable growth for businesses and communities involved in tourism.”

Chaiwat Phongpattana, CEO of SIAM.AI, added:
“Thailand has always been a top destination. With advanced AI solutions, we can ensure a seamless, smart, and unforgettable experience for travelers while supporting the Thai economy and environment.”

Smart Tourism for the Future

This initiative aligns with Thailand’s “Thailand 4.0” vision, where innovation, technology, and sustainability are prioritized. The AI-driven platform will leverage data from airports, hotels, and tourist attractions to generate actionable insights that enhance operational efficiency and tourist satisfaction.

The Road Ahead

With Wipro and SIAM.AI working hand-in-hand, Thailand is well-positioned to lead in smart tourism technology. The partnership is expected to set a benchmark for AI adoption in tourism across Southeast Asia, ultimately creating a smarter, more enjoyable, and eco-conscious travel experience.

Tourism operators, government bodies, and stakeholders across Thailand are optimistic about this collaboration, which marks a significant step toward the future of travel and AI innovation.

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About Wipro: Wipro Limited is a global leader in technology services and consulting, delivering innovative solutions to businesses worldwide.
About SIAM.AI: SIAM.AI is Thailand’s leading AI solutions provider, specializing in digital transformation and data-driven technologies for local industries.